midnight
E-commerce growth partner
After the move to Shopify, we stayed on as Hercourt's growth partner. Revenue doubled year over year, and BFCM revenue grew 111%.
Basketball apparel
After Hercourt moved to Shopify and sales doubled, the next question was how to keep growing: more revenue from each customer and from Black Friday / Cyber Monday, the busiest weekend in e-commerce, without giving margin away in discounts.
Hercourt needed someone looking at the store's numbers all year round, not just at launch.
We stayed on as Hercourt's e-commerce growth partner, working on the store month to month. Big sales moments are planned around profit, not just volume, so offers do more with less discount. And the focus is on bringing customers back, not only finding new ones, so each customer is worth more over time.
Read how it started: Hercourt, Squarespace to Shopify.
2×
Overall revenue, year over year
+111%
BFCM revenue, year over year
Working directly with Seeal was a joy in itself.
Elle Kerfoot
Founder
Hercourt
