Hercourt

Hercourt is a women's and girls' basketball brand: an apparel line, plus basketball training and mentorship. Its founder, Elle Kerfoot, built it as one of the first all-female basketball brands.

The store ran on Squarespace, and Hercourt wanted a completely new site on Shopify. It needed to be easy to shop on any device, quick to load, secure, and unmistakably on brand. The founder was also nervous about the switch: a new platform meant new systems to learn while the business kept running.

We treated the move as more than a rebuild. Hercourt needed to feel confident running the new store, so we explained how each part of Shopify works as we went, followed up regularly and stayed on hand for changes and requests.

The design started from the brand and its audience, female hoopers. Browsing, choosing a product and checking out were made simpler, to make buying easier.

• A completely new e-commerce website, moved from Squarespace to Shopify
• A full redesign that reflects the Hercourt brand, with new photos, videos and wording
• Shopify apps that make the store easier to use
• A responsive build focused on fast load times, mobile shopping and security
• Simpler browsing, product selection and checkout
• Google SEO

• Sales doubled compared with the old Squarespace store
• A complete redesign, delivered on time
• A smooth move for a founder who was nervous about the switch, in her own words
• A store the Hercourt team understands and can run

What happened next: Hercourt, e-commerce growth partner.