Whistler Outdoor Fest

Whistler Outdoor Fest is a three-day festival in the heart of Whistler, BC. It brings together adventure seekers, outdoor enthusiasts and industry leaders for film nights, activities, workshops, an expo, speaker panels and after parties.

A multi-day event lives or dies on ticket sales. The festival needed to reach the right outdoor audience, turn interest into ticket purchases and do it at a cost per sale that made sense.

We ran the festival's ticket campaigns on Meta, across Facebook and Instagram, with every ad and budget decision judged by one number: what each ticket sale cost.

• Meta ad campaigns built to sell festival tickets
• Ads across Facebook and Instagram
• Campaign management through the ticket-selling period

• A sold-out festival
• A significantly lower cost per ticket purchase