The challenge
Rizvol is an Indian luxury clothing brand for men and women, founded by Abhishek and Rosa Shah. Its idea is simple: know what you are wearing. Every piece is cut from 100% natural fabrics with a named origin, such as Mongolian cashmere woven and dyed in Italy, or European flax woven in India.
A brand built on that level of detail cannot sell through a generic store. The site had to feel as considered as the garments, and make fabric and origin as easy to shop by as category.












