haze

Shopify store build

Rizvol

A Shopify store for a luxury Indian clothing brand built on natural fabrics with named origins.

Client
Industry

Luxury clothing

What we did

Fashion, Shopify

The Rizvol store
01

The challenge

Rizvol is an Indian luxury clothing brand for men and women, founded by Abhishek and Rosa Shah. Its idea is simple: know what you are wearing. Every piece is cut from 100% natural fabrics with a named origin, such as Mongolian cashmere woven and dyed in Italy, or European flax woven in India.

A brand built on that level of detail cannot sell through a generic store. The site had to feel as considered as the garments, and make fabric and origin as easy to shop by as category.

02

Our approach

We built Rizvol's store on Shopify and shaped it around how a luxury customer browses: by gender, by category, by fabric and by collection. Each piece leads with its fabric story, so the reason behind the price is visible before anyone clicks. The design stays quiet and restrained, so the photography and the materials do the talking.

03

The solution

  • A Shopify store built on a customized premium theme
  • Men's and Women's collections with shopping by category
  • Shopping by fabric tier and by fabric
  • Product cards that show each piece's fabric and origin
  • Brand pages that tell the Rizvol story
04

Results