Ratio Structural Engineering

Ratio Structural Engineering (RSE) is a specialist consultancy based in Port Moody, BC. It works on marine structures, heavy lift, naval architecture, bridge erection and methods engineering for contractors on major projects worldwide.

Its Squarespace site didn't reflect the scale or sophistication of that work. It felt static, carried few visuals and did little to show a prospective client what RSE had actually built. The firm was rebranding at the same time and needed a modern, credible identity and website that would bring its expertise to life, generate qualified enquiries and grow with the firm without a rebuild every time it added a project or service.

We started by learning the business: what RSE does, who hires it and what an engineering buyer needs to see before picking up the phone. The new brand and the website were developed together, so the identity and the site launched as one consistent system.

We restructured the information architecture around how clients actually search: by area of expertise, by service and by proof in the form of real projects. For an engineering firm credibility comes first, so the design stays modern and visual without getting in the way of the technical substance. We moved the site to Webflow so RSE's team could add projects, articles and roles themselves.

• A new logo and visual identity: an industrial palette of navy, steel and concrete greys with a safety-orange accent, carried across the website and digital channels
• A complete new Webflow website built from the ground up, replacing the Squarespace site
• Seven Area of Expertise pages and three Service pages, so every type of client finds their discipline in one click
• An interactive project map plotting more than 30 RSE projects and offices across four continents, dating back to 2011
• A CMS-driven Projects portfolio with signature project case studies
• An Insights blog and a Careers section the team manages themselves
• Custom form integrations and a client logo showcase
• A fully responsive, SEO-friendly build optimized for fast loading on every device

• Launched on schedule, alongside the company rebrand
• Navigation rebuilt so visitors find services and contact details faster
• Fast, responsive performance across every device
• A scalable CMS the team uses to publish its own projects, articles and job postings